An Intelligent Sample
Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
View ArticleYamaha Uses Digital to Jazz Up its Print Ads
The company infuses print with digital to create a harmonizing ad experience.
View ArticleA Brief on Jockey's New Brand Perception
The undergarment manufacturer targets a younger, more feminine audience.
View ArticleDigital Docs' Prescriptions for Obamacare
Digital agency practitioners diagnose Healthcare.gov and find lack of web-side manners, poor check-in to the facility, and a general sinking feeling.
View ArticleLeft Brain, Meet Your Right Brain
Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)
View ArticleHearst Uses Email Insights to Merge Its Print and Online Worlds
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
View ArticleDenny's Stacks on the Digital
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
View ArticleCosi's Consumers Gobble Up Digital
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
View ArticleNews Byte: Sprint Tests Hands-Free Interactive Retail Display
Merging the digital with the physical retail space increases conversions, say company marketers.
View ArticleBrands = The New Weapons for Social Change
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
View ArticleRitz Marches to the Beat of its own Digital Drummer
The cracker brand helps moms prepare for the holidays with a digital parade.
View ArticleMazda Uses Interactive Film to Drive Leads
The car company revs up an interactive gaming experience to generate leads and increase brand awareness.
View ArticleEven Executives Need to Get Their Learn On
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
View ArticleDigital Sweeps The Golden Globe Awards
The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.
View ArticleKahlúa Gets in the Multichannel Spirit
The liqueur company mixes online and in-store experiences to create one smooth campaign.
View ArticleDigital Isn't an Oddity, It's a Necessity
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
View ArticleOikos Uses 1990s Flavor to Capture 2014 Customers
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
View ArticleTurner Sports Uses Big Data to "Future Proof" its Media
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
View ArticleMarc Jacobs Launches Tweet Shop for New York Fashion Week
The perfume brand exchanges posts for products.
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